Case Studies - Bass Pro Shops

  • Client : Bass Pro Shops / Cabela's
  • Category : Supply Chain Strategy
  • Tags : supply chain network optimization, consulting

Project Description

  • Supply Chain Strategic Road Map
  • Macon, GA Distribution Center - Internal Expansion
  • Springfield, MO Distribution Center - Renovations
  • Challenge
  • Solution
  • Results

Johnson Stephens Consulting assisted Bass Pro Shops, a leading outdoor sporting goods retailer, and boat manufacturer/wholesaler, with the development and analysis of a complete Supply Chain Strategic Road Map. The study consisted of reviewing the 5 to 7 year capacity requirements of the network (incorporating planned business growth) versus the capabilities of the current network of distribution and fulfillment centers. Bass Pro Shops currently operates two distribution centers, Macon, GA; and Springfield, MO. The current facilities operate with MHE technology consisting of limited conveyor systems, pallet storage rack, and wide span shelving.


The alternatives considered internal and external expansion of distribution centers, new facilities, and transportation mode changes. The JSC team performed transportation optimization using state of the art optimization modeling tools, customized space planning models, MHE technology assessments, financial modeling, and conceptual MHE systems block planning in AutoCAD. The analysis and modeling included inbound freight, distribution center direct and indirect expenses, and occupancy expenses. Models were constructed to provide easy input and "what-if" analysis for Bass Pro Shops to use as business conditions change. All operating scenarios were compared using a net present value approach and after tax internal rate of return analysis methods. Examination of subjective, non-quantitative factors was also taken into consideration using a quantitative scoring matrix exercise to incorporate required service levels to customers and stores.


The resulting action plan, while confidential, is providing Bass Pro Shops with a step by step schedule for logistics and supply chain network changes and improvements as the business plan is executed. Johnson Stephens Consulting also planned, designed, and implemented the MHE systems improvements for the Macon, GA and Springfield, MO distribution centers, working closely with the Bass Pro Shops supply chain management team.

Johnson Stephens Consutling is now part of the Hy-Tek brand
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